Smile for London, an exciting new initiative that aims to brighten the London commute, has launched with a unique two week filmfestival across digital platform screens throughout the Underground network. Developed by creative team, Meme Partnership, theSmile for London campaign harnesses art and creativity to boost the spirits of London’s commuters and provide artists working inmoving image with a new exciting platform to explore.
Launched in time to combat the January blues, the campaign will run from the 17 – 28 January 2011. The daily changing programof film, art and animation will be displayed on digital platform screens across key London Underground sites on weekday morningsand evenings during the rush hour commute. The morning films have been curated with a view to lifting morning spirits, whilst theevening films have been selected to provoke thought and inspire. People will be able to revisit the films and view artist profiles on smileforlondon.com.
Celebrated artists and film makers such as Aardman Animation, director of the moment Saam Farahmand and painter Stuart PearsonWright, who’s first work in motion stars Keira Knightley, have been invited to screen works over the two weeks. These films will bescreened alongside winning entries from a public call for submissions, chosen by a panel of industry leaders including onedotzero and Neville Brody. The winners were announced at the launch at the Museum of London last week.